🔗 Links

• Substack
• Spotify

Tim is the CEO of ROIROI, a commerce agency built for the AI-era. ROIROI combines design and development, performance marketing and data with a core focus on AI advisory and implementation.

Before founding ROIROI, Tim spent over a decade in consumer retail tech advisory, helping brands navigate digital transformation. He began his career in finance at Citigroup and Goldman Sachs before transitioning to the commerce space, where he was a founding member of the UK's largest Shopify agency.

He co-founded Factory, an AI-first commerce agency, which merged with ROIROI in 2025 to create a stronger, multi-capability partner for UK and European brands. Tim has worked with brands including Pangaia, Toteme, Toast, Jigsaw and Alessi, and he is the host of Offcuts, a long-running podcast exploring the intersection of commerce, creativity and AI.